< BLOG >

New website design with better UX

02/03/2025✲Mateusz Kruhlik

The challenge

How our new website design enhanced user experience

Our website has undergone a major transformation, becoming more than just an information source. It is now an interactive space that engages users and invites them to explore. Through a range of modern solutions, such as dynamic headers, animated icons, and interactive 3D elements, we have elevated the user experience and set ourselves apart from the competition.

Landing page interactive animation

Dynamic headers improving user experience

Did you know that dynamic headers can increase user engagement? Instead of static images, we introduced headers that respond to cursor movement. Subtle hover effects immediately grab attention and encourage users to explore further sections of the site. Users feel that the website is "alive" and responds to their presence, significantly improving their experience.

Dynamic headers

Animated icons in .json and Spline

Why did we introduce animated icons in .json format? We replaced traditional icons with lightweight, animated .json files. This ensures smooth, enjoyable, and modern interactions. The website remains fast, while users enjoy visually appealing effects that bring every movement to life. Additionally, we used Spline to add interactivity to the "About us" section.

Spline animation

Interactive 3D elements – a new dimension of web design

What do interactive 3D elements bring to our website? Using Spline, we introduced interactive 3D models that add depth and uniqueness to our design. Users can rotate and explore them, which not only grabs their attention but also increases the time they spend on the site.

Interactive 3D element

Mini FAQ – quick answers to key questions

How does the new mini FAQ improve communication with users? Next to the contact form, we added a mini FAQ section that answers the most common user questions. This has made the communication process faster and more efficient. Users no longer have to wait for a response – the answers are right at their fingertips.

Interactive FAQ

Personalized content for every user

Why is content personalization so important? We know that every user is different. That’s why we created content tailored to different audience segments. Personalization allows users to find what they are looking for faster, leading to greater satisfaction and a better overall experience with the brand.

Landing page process of cooperation

What are the key takeaways from these changes?

First impressions matter – Dynamic headers help reduce bounce rates by engaging users from the first second.
Smoothness and aesthetics – Animated icons enhance the visual quality of the website without affecting performance.
A competitive edge – Interactive 3D elements reinforce our brand's modern image.
Transparency and convenience – The mini FAQ improves communication and minimizes user frustration.
Better alignment with user needs – Content personalization makes users feel valued and better served.

Statistics confirming the effectiveness of the new design

Since implementing the new design, we have observed a significant increase in user engagement:

35% increase in time spent on the site – Interactive 3D elements and animations capture users' attention for longer.
20% decrease in bounce rate – Dynamic headers and content personalization encourage deeper exploration.
25% increase in inquiries – Thanks to the mini FAQ and improved communication, users are more willing to get in touch.

These figures confirm that the new website design significantly enhances the user experience.

Let's Talk

If you want your app to provide an exceptional user experience and be tailored to their needs, contact us. Together we will create solutions that will not only improve the quality of your app experience, but also build loyalty and engagement of your customers.

At Blues Brackets we solve real business challenges with the latest and proven technology.

Let's talk

<mail>hello@bluesbrackets.com

<phone>+48 535 462 678

Let's meet

Kraków, PolandWrocław, PolandWarszawa, Poland

Contact

Blues Brackets sp. z o. o.NIP 8842824071REGON 527681035