Bluetooth Auracast® in museums and art galleries

We already know Auracast®, but now we’re taking it further

In one of our previous articles, we discussed how Auracast® could revolutionize communication in public spaces—from theaters to airports. We showed how the technology removes language barriers and improves user comfort by allowing sound to be broadcast to an unlimited number of receivers without the need to pair devices.

Now, we want to take this further by focusing on one key area — museums and art exhibitions, where Auracast® can not only enhance accessibility but also create entirely new, immersive experiences for visitors.

How does Auracast® work in museums?

Auracast® is a new Bluetooth audio broadcasting standard that enables museums to stream sound directly to visitors’ smartphones, headphones, and hearing aids.

There’s no need to rent audio guides—visitors simply connect to an Auracast® transmission and can, for example, listen to a curator’s commentary in their native language. Content can even be generated in real time, meaning the exhibition is always up-to-date.

What’s needed for implementation?

• Auracast® transmitter – A small device installed in rooms or near specific exhibits.
• Audio file or AI-generated narration – Recordings can be pre-made or generated on the fly.
• Any receiving device – Visitors use their own smartphone, headphones, or Bluetooth hearing aids. No apps or QR codes required.

The result? Museums can offer multilingual, immersive experiences without the overhead of maintaining traditional audio guides.

Why are museums and Auracast® a great match?

Multilingual narration and dynamic translation

• Say goodbye to language barriers: a single base narration that AI can instantly translate into multiple languages.
• Visitors choose the level of detail — from short summaries to in-depth historical analysis.

Voice synthesis – AI brings art history to life

• Realistic voices of historical figures can “tell” stories about works of art.
• AI makes visits more interactive — and even humorous — especially for younger audiences.

Accessibility for people with hearing loss

• Direct transmission to Bluetooth hearing aids.
• Transcripts available on phones — especially helpful for deaf or severely hard-of-hearing visitors.

Goodbye to traditional audio guides

• No extra devices to maintain or disinfect.
• Lower costs (no servicing, batteries, or multilingual hardware variants).

Interactivity and personalization

• Multiple tour paths (basic, expert, kids) available in one place.
• Ability to ask the AI questions and receive instant answers.

What about cost and ROI?

• Hardware costs: Depending on the museum’s size, number of transmitters, and room layout. One transmitter can serve many users at once, lowering the per-visitor cost compared to traditional guides.
• Content availability: Recording or AI-generated narration costs are scalable—once created, materials can be updated and reused.
• Increased visitor satisfaction: Institutions testing similar solutions reported higher satisfaction ratings. Auracast® can likely deliver similar or better results.
• Higher foot traffic: Modern, immersive tours attract tourists looking for unique experiences.

What does the implementation process look like?

1. Consultation and planning

• Define the scope: number of rooms, amount of audio content, narration levels.
• Initial cost calculations and return on investment (ROI) estimates.

2. Pilot phase

• Start with 1–2 rooms or a selected exhibit.
• Test visitor feedback, translation accuracy, and audio quality.

3. Launch and promotion

• In-museum signage: posters and guides explaining how to connect to Auracast®.
• If feedback is positive—expand to more areas of the institution.

What does a museum visit with Auracast® look like?

1. Museum entry – Visitors see posters about Auracast® availability and scan a code or turn on Bluetooth to find the broadcast.
2. Connecting to the transmitter – No app needed—just select the audio stream for the room or exhibit.
3. Interactive narration – The system automatically switches content based on the visitor’s location.
4. Personalized summary – At the end, the museum can suggest other exhibitions or talks based on the selected tour path.

Conclusion – a new era of museums with Auracast®

Auracast® is the future of museum experiences, eliminating language barriers and deepening immersion in art. With this technology:

• Museums can offer real-time multilingual guides - no apps or extra hardware required.
• Voice synthesis and AI unlock new levels of interactivity and personalization.
• Auracast® increases accessibility for deaf or hard-of-hearing visitors.
• It reduces costs by eliminating the need for traditional audio guide maintenance.
• It encourages diverse, modern narrative paths and innovative exhibition formats.